Smart Web Design for Tucson Businesses: Reaching Bilingual, Military, and University Audiences
When I first started working with small business owners in Tucson, I noticed a pattern. Many of them were trying to run a local shop or service while also serving three very different groups: Spanish-speaking families, military personnel and their families from Davis-Monthan Air Force Base, and the ever-changing student and faculty population at the University of Arizona. Each group expects a slightly different experience from a website. It is not easy to balance those expec